Awake.AI
Awake.AI logotype

Awake.AI - Smart Port 
as a Service

Prototyping

Prototyping

Espeo product design

UX/UI Design

Awake.AI is a Finnish company operating in the cargo shipping industry. With their comprehensive system, the Awake Platform, they work towards making port operations safe, effective, and sustainable. Their actions target people working in ports that handle operational aspects of cargo shipments – port authorities, terminal and ship operators, harbor masters as well as cargo owners.

To globally cut maritime emissions by 10 % until the year 2030, Awake.AI created an Ecosystem program to which we, as Espeo Software, are a part of. The Ecosystem consists of technology, research, and software development companies that partner up with Awake.AI to help them digitize the industry of maritime logistics.

As we have previously assisted Awake.AI in one of the app development projects, they decided to expand our successful cooperation in a UX-oriented venture.

CHALLENGE

Reshaping the communication in the maritime industry

Since there are many people and companies involved in handling the ship operations, Awake.AI wanted to improve the communication between them.

Awake.AI have implemented communication capabilities in their platform. A very user-friendly experience will allow the operators to adapt and utilize the platform for the best results.

Along the process, Awake.AI came to a realization that they would like to try out a new process which would ensure the validity of the further development of their solution and business decisions they make.

Awake.AI

Source: Awake.AI's promotional materials

Our role

Design with user validation in mind

We have been in continuous contact with Awake.AI as we have worked on a joint development project together before. Together with our Lead UX Designer, we reached out to them to offer a possible solution. They decided to work with us on a new project after learning about our approach and the experience in the UX.

The goal of our cooperation was to improve the communications in Awake.AI’s platform.

Our role was to ensure that the improved solution would be based on the actual needs of the users and prevent Awake.AI from spending time developing features that are not validated.

We used User Centered Design methodology as it involves the user at every stage of the process. First, we discovered user needs during interviews, prototyped the solution and validated it with usability testing. To read more about this process, head to our UX page.

USED TECHNOLOGIES

Javascript logo

Javascript

Webflow

Figma

G Suite

G Suite

Our approach

A road to a discovery with end users which validated the improved user-friendly communications capabilities

We organized a Design Sprint Workshop in which three representatives of Awake.AI took part in. During the multi-day workshop, we focused on performing exercises such as user journey mapping, analyzing the reference solutions and prioritizing user needs. If you want to learn more about the workshops, download our Product Design Workshop materials.

Awake.AI

Source: Awake.AI's promotional materials

Making decisions based on research and analytical thinking

Assumptions

Assumptions

Users need a centralized tools to ensure better productivity at the ports.

User interview observations

Users need specific information in one place and are currently using outdated technology for information so it is important to have an user-friendly access to the information in the Awake.AI’s platform.

Conclusion

The final clickable UI mockup which was tested with the end users will give Awake.AI a good starting point to improve the usability of the platform.
Assumptions

Assumptions

Users need a centralized tools to ensure better productivity at the ports.

User interview observations

Users need specific information in one place and are currently using outdated technology for information so it is important to have an user-friendly access to the information in the Awake.AI’s platform.

Conclusion

The final clickable UI mockup which was tested with the end users will give Awake.AI a good starting point to improve the usability of the platform.

OUTCOME

A user-validated feature which will improve the daily work of maritime actors

As a result of our cooperation, Awake.AI’s target users will get a feature that they need with much improved user experience. This means that Awake.AI will save money and time while developing a feature which will improve day-to-day work of their users.

When it comes to the direct benefits for the client, they ​​received a validated and super-detailed design ready to develop with low risk. Moreover, together with Awake.AI we created a plan of how to implement the changes in a steady and agile way.

Through the workshop, we showed Awake.AI and its internal team how a UX process can look like and what its benefits are when well executed. They have learnt a new methodology and can use it in the future.

One of the biggest advantages of our cooperation is that Awake.AI has now gained a broader understanding of their end users’ needs.

Maciej SawickiMaciej Sawicki
Lead UX Designer who led the project

“The leadership of Awake.AI and I have a similar style of work – focused on achieving the goal.

They helped me quickly enter the world of shipping, provided useful materials and took the time to explain the different roles of people working in the port, and most importantly – put us in touch with potential users – real port workers.Thanks to this, we were able to organize valuable user interviews which played a significant role in the success of our cooperation with Awake.AI.”

Maciej Sawicki
Maciej Sawicki
Lead UX Designer who led the project

“The leadership of Awake.AI and I have a similar style of work – focused on achieving the goal.

They helped me quickly enter the world of shipping, provided useful materials and took the time to explain the different roles of people working in the port, and most importantly – put us in touch with potential users – real port workers.

Thanks to this, we were able to organize valuable user interviews which played a significant role in the success of our cooperation with Awake.AI.”

Awake.ai

Client reference

“We have been working with Espeo for over a year now. Experienced Espeo professionals have been assisting us with the development work for our mobile application and customer study.

As a result of the study and joint development work, we have generated ideas on how to improve our solution and provide outstanding service to our customers!”

Kimmo Kummala
Co-founder & VP of Engineering, Awake.AI

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