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Product design

Create beautiful products and experiences with Espeo Software.

Design thinking as a foundation for the product and service design

Design thinking is a method for resolving problems practically and it is a great approach to creating products. This approach takes methods and ideas of human-centered design and applies them in a single unified concept.


Design thinking is an approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success.


Good designers have always applied design thinking to product design (whether physical or digital) because it’s focused on final product development, and not just the design phase.

Learn more about our product design workshops

Product design services

The design process is a series of steps throughout development that product teams follow. Having a solid, well-structured process is essential for two reasons: It helps you stay focused and stay on schedule. While it’s impossible to provide a universal design process that fits all projects, it’s still possible to describe a general flow for designing new products and finding a solution.

UI/UX design

The UI/UX design brings a design-centric approach to user interface and user experience design, and offers practical, skill-based centered around a visual communications perspective, rather than on one focused on marketing or programming alone. Hiring a UX designer who understands the new product and its use is an important factor for the whole design process.
Design audits

Design audits are a way to pinpoint areas to improve a digital product, revealing which parts of a site or app are causing headaches for users and discourage conversions. Audits use empirical methods to expand an existing situation, and offer heuristics-based recommendations for improvements, in this case, user-centric enhancements.
Product design sprints
A product design sprint is a unique five-day undertaking for validating ideas and solving big challenges through prototyping, user research and testing ideas with customers. Design sprints are the fastest way to find out if your idea for an app, product or feature is worth developing. Don’t invest months just to check if your idea is good, invest just five days.

Our process

1. Definint the product vision

The design process is a series of steps that product teams follow as they build a product. Having a solid, well-structured product design process is essential for the for two reasons: It helps you to stay focused and helps you to stay on schedule. While it’s impossible to provide and follow a universal design product process that fits all projects, it’s still possible to describe a general flow for designing new products.

2. Product research and user analysis

Once the product vision is defined, product research (which naturally includes user and market research) provides the other half of the foundation for great product designing. To maximize your success, conduct insightful research before making any product decisions. Remember that the time spent researching is never time wasted. Good research informs your product, and the fact that it comes early in the design process will save you a lot of resources (time and money) down the road. Research also helps you to build a strong portfolio of arguments to convince stakeholders and push your ideas. Methods and methodologies: - Users Interviews - Online surveys - Stakeholder interviews - Contextual inquiry - Market research - Personas - Empathy maps

3. Ideation

The ideation phase is a time when team members(devs, product designers, stakeholders) brainstorm on a range of creative ideas that address the project goals. During this phase, it’s critical to come up with as many ideas as possible. It’s also a must have to decide on the best ones. Product teams have a lot of techniques for ideation — from sketching, which is very helpful for visualizing what some aspects of the design will look like, to storyboarding, which is used to visualize the overall interactions with a product. Methodologies: - User journey maps - Analogy thinking - Brainstorming - Scenarios and storyboards - User stories

4. Prototyping

To deliver good experience for users, prototyping must be a part of your product design process. A prototype is an experimental model of an idea that enables you to test it before building the full solution. A prototype usually is a simple clickable design which can be tested on the users but in many cases can be something more. - Information architecture - Wireframes - Paper prototyping - Digital prototyping

5. Testing and validation

The testing and validation phase helps a product team ensure the design concept works as intended. Product testing is an art in itself. Do it wrong and you’ll learn nothing. Do it right and you might get incredible, unexpected insights that might even change your product strategy. Usually, the validation phase starts when the high-fidelity design is fleshed out. Similar to the product research phase, this phase also varies between projects. The final version of the prototype or design is handed to production. Usually, product designers are involved in a handoff a bit more. It’s not all about pushing responsibility to the developers and leaving them on their own but also helping them finish the product.

6. Post-launch activities

Just because a product officially launches doesn’t mean the product design is over. In fact, product design is an ongoing tasks that continues for as long as a product’s in use. The team will learn and improve the product. Metrics Analysis: - Feedback From Users - A/B Testing - testing changes Core principles of product designs: - Guess less - Story first - Pencils before pixels - Show and tell - Fast feedback - Lateral design

Meet the expert

Book your free consultation and learn how to start your product design or how to improve your existing one.

"For over 10 years I have been helping companies from around the world create products that deliver meaningful and relevant experiences to users. I achieve this by specifying user requirements, designing solutions and evaluating them at every step with the end-users."

Contact Mateusz for more information.

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