Data driven, goal-oriented product design

We focus on solving user problems. Our core strength is UX prototyping and cost-efficient user interviewing. We can build simple prototypes faster than other agencies create static mockups. We are also able to create very advanced prototypes that enable us to conduct accurate user testing.

We use a User Centered Design method that involves users in every stage of the process and a user testing feedback-loop. Over the years, we have refined this process to make it efficient and inexpensive.

There are 4 distinct phases:

1. Interviewing
2. Prototyping
3. User testing
4. Visual design

Half of your project’ success depends on understanding your users’ needs correctly and validating the prototypes.

We are flexible and adapt to your situation.

We usually start the UX process when you have a clear business idea but no detailed requirements yet. Then, during workshops and user interviews, we help you craft the detailed specifications for development.

We often also work for clients who already have a big list of requirements. In such cases, we try to prepare a prototype based on received requirements and then verify the prototype with user testing. This approach usually results in our clients saving money because we fix unforeseen problems before coding.

• Recruiting and selecting people.
• Inviting them and scheduling meetings.
• Conducting the test.
• Recording the test.
• Compensating the testers and handling other paperwork if needed

Organizing usability tests is not expensive compared to the value they provide.

We recommend semi-formal usability tests as they are the best value for money – they provide good insights and minimize research bias without requiring too much effort. A semi-formal test means that you create an easy test scenario and you invite the right people but academic perfection is not required.

To conduct one usability test we need about 2-4 hours of work. That includes preparing user testing scenario, preparing for the interview, writing down conclusions etc. It is recommended to have at least 5 user tests, so it takes about 10-20 hours to set everything up. It will surely save more time during development!

Skipping on usability testing is dangerous for your project. You may spend lots of time and money in developing a solution that will not work well when end users see it. Therefore, user testing should be an obligatory step of every project.

Usability testing lets us make sure that:

• people understand what is the purpose of a product,
• buttons are named correctly and are easy to understand,
• the product is intuitive and easy to use,
• a prototype has no usability issues that can lead to conversion drops.

Our team consists of experts on all popular tools: Webflow, Figma, Adobe XD, Axure, UXPin, Balsamiq, Zeplin, Adobe XD, Photoshop, Illustrator.

The tools we use for design and prototyping depend on the project and the design phase.

For low-fidelity limited prototyping we often use Figma but this tool is too limited for advanced prototyping.

For super advanced prototyping we usually use Webflow, utilizing a feature called custom code. This code is very simple and written by designers based on jQuery. This tool also lets us create design systems built in HTML & CSS

In short – we can prototype everything. We can simulate even the most complex business logic or gaming mechanics.

We use highly interactive prototypes because we recognize the advantages they offer, such as:

– more accurate user testing,
– more detailed design specification,
– better communication with the product owner and the development team.

Sure! If you want to learn more about them contact us.

Check also Laboratorium Marzeń – mobile app for a daily development navigation.