Florian Martigny, founder of Hong Kong-based platform Luxify plans to launch a new standard in blockchain ecommerce. Espeo Blockchain consultants laid out ways the company can leverage the technology and corner the pre-owned luxury goods market. We’d like to share how we did it and what we learned from the project. 

If you’re a bargain hunter with expensive tastes, finding a legitimate seller can be a challenge. At the same time, legitimate re-sellers face a suspicious customer base. This feedback loop limits demand and drive prices down. We’re helping Luxify and their network of pre-owned dealers change this. A blockchain marketplace can help verify and track luxury items — such as art or real estate — making the assets much easier to buy and sell.

Pain points

Luxify already connects affluent buyers with luxury retailers. We found that counterfeit goods pose a real risk to the business. Knock-off watches or forged handbags can make their way into the system limiting consumer trust. Ordering online takes a leap of faith. As ecommerce grows globally, the industry needs effective ways to fight fakes.  The blockchain authentication system we proposed will help close the trust gap. If there is one thing that blockchain technology excels at it’s establishing immutable records among key stakeholders who may not otherwise trust each other or share information. Blockchain ecommerce will boost trust and attract more consumers.

Martigny reached out to Espeo Blockchain with one question: how can blockchain help my business? His experience running Luxify gives him a unique view of the market. Through our consulting project, we answered his questions and delivered a solid business plan for a blockchain authentication solution. Our proposal lays out a system to verify brand authenticity, track ownership, and protect the value of items through tokenization.

Luxify blockchain ecommerce

Since 2013, Luxify has been a market for new and used luxury goods. The company plans to meet the ever-growing demand for high-end western brands, especially in Asia. The company’s mission is to be the first to innovate luxury ownership by establishing an integrated mechanism for authenticity and traceability. However, blockchain is not a solution in itself — only a tool to streamline the business.

Customers ready to spend want stronger guarantees. Deep cooperation between the Luxify platform as well as a network of external sellers and experts help establish credibility. ERC-721 tokens do the rest. Our plan for a blockchain marketplace uses these to transfer ownership. Experience with fakes on other online platforms limits the overall market. Tech innovation especially blockchain will help the market expand.

Market Challenges

One of the main threats facing the $1.2 trillion luxury industry is as I mentioned counterfeit goods. Whole workshops of counterfeiters have perfected their techniques to roll out a steady stream of imitations. To the untrained eye, they’re hard to spot. While some of the existing methods to verify and trace luxury goods are somewhat adequate, they’re not particularly scalable. The profit from producing counterfeit products keeps pace with the overall luxury market giving an ever-increasing incentive to traffic fakes.

This not only erodes consumer trust but also helps fund criminal networks. Despite efforts to combat the spread of fakes, online retailers such as Amazon and Alibaba are still plagued by counterfeiting. Efforts to limit the spread so far are ineffective or simply don’t scale. They mostly involve banning scam sellers from the platform, which is not sustainable. Market forces are far more effective at deterring the practice.

With these challenges in mind, blockchain consultants Francois Devillez and Marcin Zduniak dove in laying the groundwork for a workable blockchain solution. Devillez recalled the project saying he always wants to know what product the market needs before starting a consulting project.

“Don’t try to disrupt a whole market,” he said. “Try to find your niche. If blockchain tech can help your business, then we can work on that, but if blockchain is not necessary, I don’t hesitate to say it.”

Obviously, by the consultation phase, we already have a pretty good idea that blockchain is a good fit for the client. For a luxury good ecommerce platform such as Luxify the lack of trust between buyer and seller is the major stumbling block — something we can solve. Everything else comes down to scalability.

Blockchain authentication

Over several days of consultation, Devilez and Zduniak crafted a tailor-made pitch deck for Martigny finding the best way for him to launch a blockchain ecommerce network. While he had a vision for using blockchain tech, refining this vision into a workable solution was our goal. Questions about public/private blockchains and STO/no STO were vital.

Of course, due to the counterfeiting and consumer trust issue, blockchain technology addresses a real market need. Verifying authenticity and establishing a clear ownership history helps to increase this trust. But how will the company actually do it? For digital assets, tokenization makes sense, but tracking physical assets with blockchain proved more challenging and still requires a level of centralization. One of our proposals is for the company to hire a team of vetted experts that they can send to sellers, verify the pricey watch is authentic, apply a tamper-proof RFID tag, and create an ERC-721 token to represent ownership.

We chose the RFID route precisely because an attempt to remove one breaks it and renders it useless. This solves the problem of trying to transfer the tag to a counterfeit item. Solutions like this already exist without the need for blockchain technology, of course. However, the real business value comes from the fact that only one expert needs to authenticate an item one time. Once approved, it will be on the blockchain ecommerce platform forever. Instead of hiring experts every time you’d like to sell your watch, you only need to do it once. This both reduces the cost and time of buying and selling luxury items.

Technical solutions

Our proposal for a blockchain marketplace uses Ethereum to handle transactions on the blockchain authentication system. Ethereum offers a robust network we’ve used for many of our clients. In terms of Ethereum scalability, we proposed using Plasma techniques to maintain asset storage. Platforms such as the Loom Network use similar solutions with sidechains to maintain a safe state of token assets.

Luxify tokens themselves will be non-fungible ERC-721 tokens which represent item ownership. As mentioned above, RFID tags attached by a team of experts will establish authenticity and enter the asset onto the blockchain ecommerce registry. Users will also have to keep their tokens in a wallet. We proposed a wallet integrated into a UX-friendly React native mobile application. This will reduce the time of development considerably.

Conclusion

We believe that Luxify and their partners will corner the luxury market with their blockchain marketplace. Our consultations with Martigny allowed us to get a better grasp of what the company would like to do with blockchain technology, and how to best achieve these goals together. Espeo Blockchain consultants produced a detailed pitch deck to show to investors. Having a clear, detailed plan allows the company to set development milestones and calculate ROI.

Luxify and a network of re-sellers are leveraging blockchain technology to cut down on fake goods and introduce greater trust into the market. Their first-mover advantage sets them apart in the region allowing them to reach their target ahead of the competition. Ecommerce will greatly benenfit from blockchain authentication — especially in the luxury sector. While blockchain technology is not a cure-all for every business, authenticity and traceability challenges make the second-hand luxury market a solid use case.

Thinking of leveraging blockchain in your business? Reach out to us for valuable insights into this fast-paced ecosystem.

As the cryptocurrency bear market continues, investors are looking for much-needed predictability. Stablecoins have risen in popularity as the market tumbles. Several have emerged, but few are as transparent as MakerDao . Maker had Espeo Blockchain testers check to make sure everything worked properly before they launched. Since the technology is so new, blockchain testing is vitally important for any project if you want to keep the trust of this fickle market.

Cryptocurrency is having a bit of an identity crisis lately. Some extoll utopian notions of freeing consumers from banks, while others see a way to make money. It was this unregulated asset speculation that spurred investors to flock to cryptocurrency late last year. Unsurprisingly, speculation in such a constrained asset class caused wild volatility in the market.

Market volatility, of course, is not good if you’d like to actually use cryptocurrency as a currency. One solution to this is the stablecoin. Stablecoins are crypto tokens with fiat currency or other more stable assets backing them. Similar to pegging a weak currency to a stronger one, stablecoins ideally lend confidence to those who hedge with them.

The Stablecoin

Centralization and dubious fiat backing are some current criticisms of stablecoins on the market. Users have to trust a central authority that the company issuing the tokens actually has the funds . But just like pegged fiat currency, stablecoins introduce much-needed confidence into the token economy.

Espeo Blockchain helped MakerDao with blockchain testing before launch. Unlike other stablecoins, Maker issues their Dai tokens using smart contracts in exchange for Ethereum. Head of business development, Gregory DiPrisco wrote in a company blog post from earlier this year that Maker operates in a similar way as a bank, just without the middlemen. The platform aims to introduce stability into the cryptocurrency market with its Dai token. Ether collateral backs each token. MakerDao reduces volatility and allows users to maintain their purchasing power with crypto assets.

” Pretend you are at the bank asking for a home equity loan. You put up your house as collateral and they give you cash as a loan in return… just replace your house with ether, the bank with a smart contract, and the loan with Dai.”

Of course, just as the bank might take your house if you can’t repay the loan, Maker automatically resells ethereum collateral if it drops below the value of the Dai loan. This mechanism maintains the integrity of the system and keeps the price stable. As prices drop, though you might think that the system would unravel. Mike Porcaro, head of communications at Maker remains positive, however. In an email interview, he said:

“Maker is unlocking the power of the blockchain for everyone by creating an inclusive platform for economic empowerment — allowing equal access to the global financial marketplace… The currency lives completely on the blockchain; its stability is unmediated by any locality, and its solvency does not rely on any trusted counterparties.”

Collateral debt position

MakerDao’s CDP portal holds a surplus of collateral in publicly auditable Ethereum smart contracts. Users can use Dai tokens in the same way as any other crypto. Users can send Dai to others, pay for goods and services, or save them long-term. Creating a Collateral Debt Position (CDP) allows users to protect their ETH assets with Dai stablecoins. Porcaro went on to say:

“People or organizations create Dai by locking-up ETH in a CDP. As long as people can open CDPs there will be Dai in circulation. [Maker is] seeing increased volumes of Dai in circulation. In fact, about 1.5% of total ETH is locked up in Dai smart contracts.”

The hope is that the system will encourage more people to use cryptocurrency as a medium of exchange. Stability is essential to achieve this.

Blockchain testing

Espeo Blockchain helped MakerDao with blockchain testing before it went live. Checking how usable the platform is, and the security of the smart contract code is critical in a blockchain project. This process ensures that the system functioned properly before people started putting their money in. Head of product, Soren Nielsen agreed to hire Espeo when his team needed assistance with testing the MakerDao platform. Nielsen explained in an email interview:

“We needed immediate assistance with testing a product, [so] we decided to “test the waters” with Espeo… A challenge we currently have in general when engaging new suppliers is that there is a steep learning curve unless you’re already a user of our system… I felt that we had a professional client-supplier relationship. It certainly was good to have a dedicated project manager following this from Espeo.”

Finding bugs to fix

Project manager Natasza Stanicka and testers Bartosz Kuczyński and Patryk Jaruga got to work trying out every aspect of the platform looking for bugs to fix. They had to methodically sift through every feature and behave just as a regular user would. Kuczyński recalled:

“First, we clicked through every clickable item and went through every user story and tried to find edge cases. I guess the challenge with that was the fact that it is a blockchain application and that has certain consequences in itself. We needed to make sure that it actually cooperates with the blockchain correctly and the results were accurate.”

Jaruga remembers finding a bug which interrupted Ethereum transactions between hardware wallets. He said that every device behaved a bit differently in transactions and that they tested the Maker platform with a range of hot and cold wallets. The Maker team fixed the bugs as soon as they knew about them, said Bartosz Kuczyński. He added:

“Maker’s development team was really interested in bug reports, and they dealt with them immediately. In that respect, I believe this was really very ‘well-oiled.’ The bugs were corrected immediately so we would be able to move on to the next thing. The overall attitude of the company was certainly very positive.”

Testing such a complex application ensured a successful launch. Since MakerDao relies on consumer trust, getting the calculations right is vitally important. Blockchain testing involves a lot of things. Tokenomics, UI/UX, and hardware compatibility are some of the aspects our testers analyzed. In order to maintain the integrity of the token system and preserve the public’s trust, making sure the app works as promised was essential.

Conclusion

Dai stablecoins and the MakerDao infrastructure goes a long way to stabilize the cryptocurrency ecosystem. For more people to adopt crypto and start using it as a medium of exchange, easing price volatility and uncertainty have to happen. Dai’s stability helps users hedge their Ethereum assets and protect their investments from wild swings in the market. Blockchain testing ensured the platform worked properly before launch. More than anything else, confidence in blockchain technology will encourage wider adoption. Knowing that you won’t lose everything overnight will spur more people to start using cryptocurrency.

Blockchain art is a bit of a paradox. The highly technical and the highly creative generally don’t mix well. However, several recent projects are bringing the two worlds together in fascinating ways. Blockchain technology is not only a tool for artists (and collectors) to protect the value of their work. It’s also increasingly becoming a medium of expression. Digital artists especially can now control the authenticity and scarcity of their work with the help of distributed ledger technology. Ownership titles, provenance, and even art asset tokenization are a few of the compelling use cases emerging.

But more than simply controlling the flow of distribution, blockchain art also opens new avenues for artists to engage a broad community of connoisseurs and enthusiasts. Even the notoriously conservative art and collectibles market is slowly starting to adopt the technology to establish provenance and facilitate art sales. Several cutting-edge startups are working on blockchain applications in the art world. Blockchain art may fundamentally shift how artists create and how collectors collect.

Blockchain art market

Elena Zavelev, CEO of the New Art Academy believes digital artists will benefit the most from DLT. She wrote in Forbes, “For the first time ever, limited editions of digital art are possible thanks to blockchain technology. Digital artists can create limited editions of their works, providing a new way to grow their market. Previously, the bane of digital art has been the fact that it’s easy to copy and pirate.”

Projects such as CryptoKitties and CryptoPunks were among the first examples of editioned blockchain-based art. Art projects as much as technical feats, the unique figures demonstrate blockchain technology’s usefulness in this sector in a way for everyday people (like me) to easily grasp.

Each CryptoKitty and CryptoPunk is unique and cryptographically secure. While these original works are cute, there are deeper implications for artists and other content creators. Once a collector buys a CryptoKitty, no one can forge the originals thanks to the ERC-721 token. Think of them like baseball cards without the central authority. While blockchain technology guarantees uniqueness, it also limits distribution making these digital assets more valuable for collectors.

Radical Shift

Price speculation in CryptoKitties threatened to collapse the Ethereum network late last year as collectors flocked to buy and trade the exclusive cartoon cats. Some even sold for hundreds of thousands of dollars as interest peaked. Many criticized the craze as frivolous but failed to see the bigger picture. More than a way to speculate, this decentralized ownership model for an original digital artwork is a radical shift in the art world.

Immutability is useful for both artists and collectors. Unchangeable authorship information, for example, allows living artists to prove that their work is original. Once an artist sells a work, a record of its sale also goes onto the blockchain linking any future buyers to a clear history. Buyers benefit from investing in an immutable digital asset.

Blockchain as medium

Artists are also taking blockchain a step further and incorporating it into their work. Brooklyn-based platform Snark.art calls itself a blockchain art laboratory. The startup aims to change the relationship between collectors and artists. According to chief marketing officer Fanny Lakoubay, who spoke to me over Telegram, ”Snark.art is producing conceptual art experiments on the blockchain with established artists who want to reach the crypto community and get traditional art collectors to discover complex and conceptual digital art projects.”

Their first collaborative experiment in blockchain for art is Eve Sussman’s 89 seconds atomized. The video installation is a reimagining of Sussman’s 2004 video installation 89 Seconds at Alcazar. In the original work, Sussman recreated the moments prior to and just after Velasquez’s masterwork Las Meninas in film. In 89 Seconds Atomized, however, the artist split the video installation into 2,304 atoms at 20 x 20 pixels each. Collectors can buy individual atoms — similar to asset tokenization — and decide whether to display their atom to reconstruct the work, or not.

Lakoubay explained that owning a piece is slightly different than fractional ownership. “[Collectors] own an atom entirely,” she said “and can decide what to do with it without having to have consensus from all other owners. It is a choice for you to take part in the buyer community to reconstruct the original work by lending your piece.”

Community experiment

89 Seconds Atomized is not only an art installation but also an experiment in digital ownership and community. Users can view their own atoms on the platform, or either borrow or purchase atoms from other users to view it. Snark.art also encourages the community to organize their own screenings. Granting access to individual atoms is a defining aspect of the concept. “89 seconds could not exist without the blockchain, it is part of the medium of the work,” Lakoubay said.

What’s so groundbreaking about the installation is that it’s a conceptual artwork first, and an investment vehicle second. The community of atom owners is as much a part of the work as the film itself. Though both have implications for the art world. Art has a unique advantage in teaching a broader public about how blockchain technology works through accessible lessons. Ownership, permission, and peer-to-peer transactions are just some of the benefits blockchain technology lends to the art world. Of course, it’s also another way to speculate on price. As art enters its own asset class, investors look to blockchain art as an asset that accrues value.

Not only digital art

Digital art is not the only medium decentralization is starting to change. Some startups and more established players are looking at ways blockchain can enhance the trade in physical art and other more tangible collectibles. Just as digital art benefits from an immutable record of ownership, the more conventional art market is also adopting blockchain innovations. Similar to digital blockchain art, authenticity and a clear provenance increases an artwork’s value and reduces friction in the traditional art market.

For art collectors, provenance is an essential consideration. Investing in a fake, or stolen artwork is an expensive mistake few would like to make. However, the global trade in art and collectibles is a shadowy, unregulated market. One where you have to trust many different actors. Art fraud looms whenever a work comes up for auction. Auction houses hire teams of experts to verify the authenticity and clear provenance of any work before it sells it. Unsurprisingly, this costs both time and money. Blockchain technology could help manage all the parties involved. 

Art Fraud

A 2013 case involved a woman named Glafira Rosales who claimed to be selling previously unknown 20th-century paintings from masters such as Mark Rothko and Willem De Kooning. Instead of being genuine paintings, a Chinese painter was mimicking the artists’ styles and “aging” the works with tea, or dirt. She sold a total of $80 million dollars worth of fake art before the fraud was uncovered.

While blockchain may not help directly in preventing theft, it can help establish ownership as well as a history of transactions. One of Espeo Blockchain’s developers Krzysztof Wędrowicz believes blockchain technology could help auction houses and buyers spot fakes. “Let’s say each artwork could be digitized into a cryptographic print,” he said. “This proves that even if someone would forge a piece of art — to create something which is really really similar, in terms of what your eye can see — you can’t see the difference. With a blockchain, you can prove that a work is not authentic.” 

Currently, a work has to have an extensive review each time it comes up for auction. For an effective title registry to work, however, an expert or centralized institution will have to establish provenance, to begin with. Wędrowicz admits that “You need some authority to start with — so yes it’s some kind of risk.” However, several startups are developing novel ways to track provenance and authenticity using blockchain technology.

Decentralized title registry

One project addressing the provenance of art and collectibles is Artory. According to the company’s website, it’s a decentralized title registry for art and collectibles – a $2 trillion-dollar market. Currently, this asset class lacks a central registry. Artory stores vital transaction data and the history of ownership, and is easily accessible to all parties involved. Wide adoption, they claim, will help reduce costs and give investors more confidence.

Adoption across the art market, of course, will depend on how stakeholders will perceive the change. Artory remains confident that large stakeholders will see the benefits. Previous efforts to keep a central registry have failed largely because collectors don’t trust central entities with their information and intermediaries would like to keep their jobs. However, due to the decentralized nature of Artory, more stakeholders are willing to accept it, they claim.

Last month, Christie’s concluded the sale of the Barney A. Ebsworth Collection of 20th-century art. The record-breaking auction brought in more than $320 million. The auction was not only hugely profitable, but the sales were also recorded on Artory’s decentralized, public blockchain.

Provenance tracking on a blockchain could add more transparency to the art market and facilitate valuations, provenance studies, insurance claims, and even asset-backed lending.

Art Asset Tokenization

Similar to 89 Seconds Atomized, investors can also own individual pieces of physical artwork. Art asset tokenization enables many investors to own parts of an asset. Real estate asset tokenization is another industry where companies are using blockchain technology to tokenize.

Developers claim that blockchain art asset tokenization will add more liquidity to the market encouraging more people to invest in smaller units. Fractional ownership gives investors the chance to own small parts of famous works of art.

Blockchain advisor Francois Devillez has written extensively on asset tokenization and believes it’s the future of blockchain. 

“[Asset tokenization] works as follows,” Devillez told me. “Let’s say you have a house, you bring the house into a company and you tokenize the share. So you don’t tokenize the asset itself directly. With art, you associate a token with ownership. When you sell the art, you sell the token with it.” Unlike digital art, tokenizing tangible art is more about representing ownership.

Fractional Ownership

Art startup Maecenas is already tokenizing art assets. Maecenas is an unabashedly investment-focused platform looking at art assets as a way to make money. Art sold on the platform is stored in safe facilities far away from the eyes of the public. Nevertheless, for investors who view art as an asset class, this is perfectly natural. 

In a conversation over Telegram, Macaenas press spokesman Mayank Jain said, “we are pioneers in asset tokenization and we firmly believe in its financial potential to reinvent some industries such as the fine art market. But [asset tokenization] shouldn’t be an end in itself. The disruption lies in the value proposition behind the technological process.”

Greater Liquidity

Maecenas claims that splitting million-dollar paintings into smaller pieces will open the market to greater participation. Liquidity is the main argument for this kind of innovation. As in real estate asset tokenization, being able to quickly buy and sell smaller financial units of large assets will allow smaller investors to react to enter the market.

Maecenas’ platform runs on a public, decentralized blockchain to keep all transactions transparent and to protect the company from insider trading, according to the company’s whitepaper. When an owner wants to sell a piece of art, he or she first has to put it up for sale on the platform. Investors bid with the company’s ART token using smart contracts. Once the auction finishes, the smart contract calculates the final share price and the number of shares each investor receives. The seller then receives either ART tokens, or an equivalent crypto or fiat currency.

“Maecenas’ proposal is not just a theory,” said Jain. “Our platform is a tested and proven fractional ownership model. In September, we successfully tokenized and auctioned a 31.5% stake in Andy Warhol’s 14 Small Electric Chairs (1980), collectively raising $1.7m, and recently we revealed Project Phoenix — our upcoming sale of a tokenized Picasso.”

“Project Phoenix will be the first ‘perpetual’ digitized and tokenized work of fine art,” Jain added. A single ERC 721 token and a fixed number of ERC20 tokens will represent ownership of the physical asset. Similar to owning stock in a company, holding tokens gives investors voting power for key decisions in the painting.

Unfortunately, tokenizing the paintings makes them difficult to view in person. Each goes into a safe storage facility in a “freeport” such as Singapore’s Le Freeport. Keeping art stored in these facilities allows investors to avoid high taxes involved in selling luxury items.

Conclusion

Blockchain technology is revolutionizing the art world in a number of fascinating ways. From cutting-edge blockchain art, asset tokenization, and decentralized title registries, blockchain tech is driving innovation in the space. Blockchain not only controls the distribution of digital assets, but also records vital provenance information, and opens the market to investors. Many of these projects are still in their infancy but have also demonstrated successful use cases for the technology.

Images in order of appearance:
CryptoKitty
Las Meninas Diego Velazquez 1656-1657
Chop Suey Edward Hopper 1929
Big Electric Chair Andy Warhol 1967