Minimum Viable Product: What should be the next step after creating MVP?

Minimum Viable Product, abbreviated as MVP, is commonly used in the start-up terminology, unfortunately, not always wisely. When we want to create a new successful service (whether technological or not), we want and need to be innovative! Indeed, to innovate is to imagine and to create something brand new. So, you embark on a risky adventure, with very little information regarding the actual demand for your product or service.

What about MVP?

Innovation is often very expensive. What is more, most of the time, it is impossible to predict any possible return on the investment due to the lack of information which makes any investment somewhat irrational. MVP answers the question: “How can I gather the most information about market expectations in reference to what I want to propose? How can I reduce the initial investment costs as much as possible and lower the risk as much as possible?” In the past, the old way was to release first version of the product several months after the investment and to offer an almost finished and final product. This can be avoided by applying and following the concept of Minimum Viable Product so that a product that answers customer’s main problem of accessory functions can be proposed. MVP is a method that helps to create a final product with a biggest number of  functions expected by a target audience and also to offer the fastest product to the market. We described the MVP development idea in details in this article.

We already have MVP – what’s next?

Now that the meaning of MVP has been explained, you will understand why companies work on MMP. MMP stands from Minimum Marketable Product and it is the minimum number of products that can be produced and delivered so that they can be presentable and usable. So, once we have our Minimum Viable Product, we could take the next step and try to introduce our product to the market. But to do that we need to know something about MMP.

MMP – what is it?

Minimum Marketable Product is a term which refers to a product that has the lowest number of relevant features but is already suitable for sale and marketing. Such an approach allows for a faster implementation of products into the production environment which also means profits are generated quicker and earlier. MMP allows you to focus on a limited number of functions instead of creating a hidden product for a longer period of time. In addition not only do we minimise the risk but also gain on time and costs. Building the perfect application that we are simply going to release into the world is never the best solution!

Going from MPV to MMP – when and why should you shift from MPV to MMP?

One of the best and well-known examples of MMP is the launch of the original iPhone in 2007. On the one hand, Apple’s teams put a lot of effort and work to build a hand, the phone lacked a significant number of basic functions, e.g. copy and paste or sending messages to multiple users at the same time! After the initial success, Apple began to work on expanding and improving the system.

So, we could ask – how can we build MMP? First, limit the product to a specific market segment (do not try to please everyone at the same time!). Next, select only those functionalities that are necessary and essential for a given target group (it is necessary to identify those features that will lead to success in the market.). Remember, use MVP to determine the right functionalities of your product.

How to bridge the gap between MVP and MMP?

Every decision you make depends on result MVP validation. If it goes well, you could start thinking about MMP and launching the product to the market. If not, you may have a problem, because you will not know what and where it went wrong – was it the product or the idea itself. Theoretically, losing is easier, because of the certainty that your idea and/or the product (or at least something) is not good and does not work well. If the validation of MVP is successful, you win, but it doesn’t mean that you will profit again. So, in order to have greater range of possibilities, you could validate (or invalidate) your MVP in one way – by shifting to an MMP. This method will also reveal to you all the features your product must have. If you want to win, you will find the MVP market helpful in defining your target audience. First, you must collect constructive feedback, so try to find someone who will benefit most from your idea. Second, the greatest problem of start-up owners is their inactivity. Once they confirm their idea as useful and beneficial, they give it up. You have to start looking for more data and for more feedback. The next step after MVP and role of MMP in this process depends on the experience of the customer with your product. It could show you what to do next.

Can you skip MVP?

To put it simply, we can conclude that one MMP is made up of one MVP. So, normally, you couldn’t skip the MVP. The difference is that we treat MVP in terms of experiments. We collect user feedback and improve the products based on it. Sometimes your MVP is made up of a simple prototype, thanks to which you can test the reasonableness of the idea. This approach increases the success of the final application or system. Remember to always have a clear vision of the product you manufacture. When thinking about MVP, keep in mind also MMP, otherwise, it may turn out that your product contains several dozen functions that are valuable separately, but put together do not make much sense.

See also: 5 mistakes Startups make when developing first App

Launching MMP

If you are sure that your MVP is valid, you could begin working on the full and final product. So, if MMP is just a set of features based on which the decision of the product launch will be made, you have to question yourself constantly about them, their functionality and necessity. If you collect all the feedback about MVP, you can start. Firstly, you must prioritize your backlogs. Try to obtain the true data and facts about your product and consider why it could either work well or fail. When creating MMP you have to follow the customers’ advice and do what they want. Your backlog, which you must create, should enlist all the features which are important to launch your product on market. The clients’ responses could help you to improve your product and find all the features necessary to launch MMP. If you do it well, you will win and achieve success. While launching MMP, the feedback and the analysis of MVP proved to be very important.

If you want to win and launch your product to the market, like Dropbox or any other start-up, you must create the best Minimum Viable Product and analyse all the feedback to constantly improve your product. It is important to bridge the gap and to observe the market. If you can predict the expectations, you can react and introduce changes to give the people what they want. In the end, this is your goal.

In order to build a successful app, you do not necessarily need your own development team. There are numerous app development companies out there that provide outsourcing services for premium rates. However, in order to ensure that you get the most out of the collaboration, it’s important to keep a few things in mind. In this article, we’re going to take a look at how you can outsource your app development needs, and ensure that the entire process is a success.

Your company’s role when outsourcing

Depending on the development company you choose, your role can range from minimal to heavily involved. The decision is ultimately up to you, but if you do choose to be heavily involved you will need an experienced product manager or two in order to be able to steer the project. In Espeo Software we often meet business owners who are willing to learn a project leader role and take over this responsibility. We’re very open to this approach and can easily set up a development model which is suited to such a project management matrix.

However, even if you have no experience at all with software development within your team and you’re not willing to take on this kind of responsibility, you still have an important role to play in your app’s ultimate success.

Download our checklist and learn what are the best questions to ask your potential software provider before you start a cooperation.

To start, you will have to develop the idea behind the app as much as possible, and provide all the relevant documentation to backup your decision making processes. This means taking a look at the market, your competition, your business goals, your marketing strategy post-release, your budget, and even possible future updates and releases. Most of this information can be found in your business plan or business model canvas. It’s also very helpful at this point if you craft a request-for-proposal and share it with prospective developers.

Developing the app idea itself can be a very complex process. In some cases, when you have experience in an industry, you have already identified the pain points of your target customers. In others, you might want to work with a prototype or MVP (minimum viable product) model, in order to test the market, and calibrate the product through iterative improvements.

Outsourcing is also a great learning opportunity and it can help your company develop the framework and methodology for future projects. You can also work with the outsourcing company in order to build your own development team. Some vendors are very keen to cooperate with their clients, and you can position staff members looking to develop project management skills in a way which allows them to overview the development process and gather best practices that you can use within your own company.

Working with a development company that has its own project managers is usually the best option for startups. The project will be handled from start to finish with a high level of professionalism and, as mentioned previously, all you have to do is provide the app idea and its business objectives. The rest will be handled by the dev team, and in some cases the vendor will help you fully flesh out your idea ensuring that the end product will be a perfect market fit.

Time and time again companies have trusted us as a software development provider. Read more about some of our projects and find out why.

In-house vs. Outsourcing: Cost Comparision

When considering whether to develop in-house, or outsource software development, cost plays a big part in the final decision. We’ve already covered the costs of outsourcing in-depth in this article , so we will focus more on the average costs of building an in-house development team.

To start, it’s important to note that app developer positions are notoriously hard to fill. The demand for the skills involved is growing daily. In fact, according to research from Opinion Matters and OutSystems, 63% of survey respondents had anywhere from 11% to 25% of their development team unstaffed. On top of that, research from Deloitte shows that US companies need 52 days on average to fill an open app developer position, with an average cost of $4,000 per hired individual in on-boarding and recruiting costs (creating job postings, running interviews, training, and running background checks).

Now, let’s take a look at the costs and various factors that will come in to play based on the size of your team. The following salary averages have been sourced from Indeed.

Small, startup team (1-4 employees)

Small, startup teams usually consist of a group of friends and acquaintances looking to enter the app development market. These teams may be funded by investors, but in most cases, they are comprised of people willing to invest free time and energy into a project they believe in. The employees involved will have multiple, hybrid roles, where developers will handle design, project management, QA, and other aspects of development. For the most part, this is the lowest cost option, but it is also the riskiest one.

Small, agile team (3-5 employees)

These teams are usually found in mid-size companies that have an in-house development team. They consist of salaried employees, both independent contractors and full-time staff. If you are located in the US or Western Europe you can expect to pay the following in salaries:

• Developers: $83,937/year
• Designers: $84,255/year
• Project managers: $91,681/year
• Senior developers hired on a part time contract: $47,133/year

Thatbeing said, your in-house development team will run on $307,006/year.

Full development team (5-8 employees)

This is the ideal development team composition for large app releases, where you want to have a very smooth rollout, and you want to be able to routinely release updates for your app. With a team of this size and composition, you can build consumer and enterprise apps, both native and cross-platform. The salaries for developers, designers, project managers, and part time senior developers remain the same, but you will also have to hire:

• Backend developers: $120,861/year
• Lead UX designers: $92,331/year
• Quality assurance engineers on a part time contract: $37,739/year

This type of team will cost you around $557,757/year.

Additional costs

Besides the salaries of your team members, you will also have to pay taxes, and account for healthcare and unemployment insurance. These costs will vary from area to area so it’s important to check with your local government in order to get a full picture of the costs involved.

On top of that, you will also have to take into account a variety of overhead costs. There are hardware requirements such as desktop computers, and mobile devices that will be used for testing. You will also have to foot the bill for a variety of licensed software such as Photoshop, operating systems and others. Finally, your team will need office space, and office supplies.

The costs of outsourcing

As mentioned previously, we have covered this topic in-depth before, but in order to provide a complete picture, we will also try to outline the costs of outsourcing here.

The media cost for developing an app using a third-party developer usually ranges from $10,000-$500,000. However, complex apps developed by certain near-shore companies can cost over $500,000. Many factors will come into play when deciding the cost of an app, including the experience of the agency, their team size, the complexity of the app, the scalability of the backend, and the location of the agency. Some companies will also take into account your client profile. If you are able to provide a project oversight, and you have experience with app development, your costs could be up to 30% lower.

With 14 years on the market, we have gained valuable expertise in various areas. Read more about what we excel at.

Risks

It’s also important to know the risks involved with each option before making a decision. To start, there is a potential risk involved with hiring new tech employees, especially if you do not have tech experience yourself. Junior developers come in all shapes and sizes, and you will need a wide variety of skills and talents from each one of your team members.

The best course of action at this early stage of your team building effort is to bring in someone who has tech experience, and who especially has experience with developing a software product. They will be able to tell which candidates have the right skillset, attitude and experience to ensure that your development efforts have the best chance of success.
Once you’ve hired your team members however, you are still not out of the woods. High turnover is a big risk for tech companies, especially if they are smaller. IT talent is in high demand, and it is not uncommon for companies to come knocking with better offers in an effort to hire one of your team members. If this ends up happening, not only will you have to put the project on hold, or seriously delay it until you find a new team member, you will also have to wait until they are on-boarded as well.

When outsourcing, you also face several risks. However, these risks can be mitigated with proper market research, and by doing thorough background checks on your list of candidates. If you end up making a bad hire, the vendor might:

• Run out of business.
• Not deliver a quality product.
• Run up costs unexpectedly.

Benefits of outsourcing

To sum it all up, let’s take a look at the benefits you can expect when outsourcing your app development process:

1. You will receive a project estimation based on the scope of your project and you will be able to work with your tech partner in a time and material model where you decide on your priorities.
2. You will be able to start the development process as soon as the contract is signed.
3. You will work with a development team that is comprised of members who have a working relationship that spans multiple projects and several years.
4. You will be able to hold the firm accountable for any delays or mistakes, based on the terms of your contract.
5. You will have access to a large library of previously developed features and modules that can be added to your app right away, greatly speeding up the development process.
6. You will work with a team that has extensive experience, and is on top of the latest technological developments.
7. You will have several options at your disposal when it comes to the service package you choose. You can hire individual team members, you can outsource a part of your project, or you can hire a full team that is supervised by a project manager. You can tailor the service to suit your needs.

See also:

• From Idea to Working Prototype: Startup App Development Guide Initial Stage
• How To Start A Tech Company: Intro to Hiring Tech Resources and Early Stage Development
• 5 Mistakes Startups Make When Developing First App
• Mobile App Cost Estimation: What you need to know before you start talking with your development partner