Marketing Optimization Specialist

Location: Poland, Poznań

Duties

  • Web strategy and Conversion Rate Optimization (CRO)
  • Develop, manage, and implement website optimization roadmap and address key areas for growth in conversion rates for the website and landing pages
  • Cooperation and communication with UX /UI designers and developers
  • Managing landing page design, development, and updates
  • Oversees CRM and Marketing Automation integration
  • Testing and optimizing buyer’s journey
  • Suggest and test changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Measuring and optimizing paid channel funnels and driving marketing campaigns
  • Measure overall website performance KPIs, analyze key metrics, share insights and make recommendations to the marketing team

Must-have

  • 2+ years of experience in a similar position
  • Excellent in understanding data, digital analytics, and effective testing
  • Deep understanding of Wordpress
  • Experience with web analytics and A/B testing tools such as Google Analytics, Google Optimization, Hotjar or similar
  • Creative problem-solving skills
  • Excellent communication skills in English
  • Ambition and motivation for new challenges
  • Knowledge of SEO principles and experience applying those principles to site

Nice-to-have

  • Basic coding skills in Javascript, JQuery, HTML, and CSS
  • Experience writing marketing copy for landing pages
  • Experience in IT industry

We offer

  • Friendly & inspiring team of T-shaped professionals
  • Flexible working hours
  • Internal trainings (tech & soft)
  • Integration events
  • Value-based organisation
  • Flat structure promoting direct communication
  • Democratic influence on decision making process
  • Informal atmosphere
  • Daily fresh fruit, good coffee and beverages
  • Multisport and additional financed sports activities
  • Private health care
  • Conference and training budget
  • Up to 20% remote work
  • Financed English lessons
  • Chillout area (PS, table tennis, table soccer)
  • EspeoDay (free breakfast or lunch and small party every Friday)
sylwia-worker

Sylwia

Head of HR

Want to talk about our recruitment? - contact Sylwia

+48 61 848 00 65